Texas Breastfeeding Coalition Strategic Plan 2017—2021
Legacy Statement: Texans Support Breastfeeding
Mission Statement: To improve the health of Texans by working collaboratively to protect, promote, and support breastfeeding.
- Advocate for policies that protect breastfeeding.
- Promote a culture supportive and accepting of breastfeeding.
- Build, link, and ensure access to state and local resources.
- Engage stakeholders in alignment of goals and actions to increase breastfeeding support.
GOAL 1: Advocate for policies that protect breastfeeding.
A. Maintain and continue to build relationships and resources related to our legislative agenda.
- Maintain website as a comprehensive and user-friendly resource for advocates, legislators, and staffers. Each session, include a list of summarized bills that we support, our White Papers, tips for visiting with legislators or staffers, contact information for legislators, maps, parking info, etc. Update website with action alerts as needed. Provide sample letters/emails, scripts, tweets and posts, updating as needed. Ensure that website is user-friendly from a mobile phone.
- Create resource videos to help advocates prepare for legislative visits.
- Maintain a spreadsheet of legislators, noting contact information, past votes, visit notes, relevant committees, etc.
- Identify groups to collaborate with and maintain relationships.
- List member organizations and supportive groups and legislators on website.
- Utilize social media to engage constituents, including our active channels, the Facebook group We Support Texas Breastfeeding Laws with Enforcement, and the hashtag #TXBFLeg.
- Maintain mailing list of advocates interested in receiving action alerts.
- Send out legislative action alerts newsletters to mailing list as needed.
- Reach out to USBC regarding using their resources for constituents to contact legislators.
- Submit weekly updates for Friday Report as appropriate.
- Continually work to build the reputation of the coalition at the Capitol through activities such as presentations for staffers/legislators, exhibiting our art collection at the Capitol annually, and possibly requesting House/Senate resolutions.
- Provide video presentations of our bills on the website, to be viewed by legislators/staffers, or as training for local coalitions or affiliate organizations to present to stakeholders. Enlist those groups to make
- Host Legislative Action Days each session. Provide advocates with brief talking points, tips for visiting, maps, assignments for whom to visit, a token of thanks for each legislators’ office, White Papers, and business cards for our Legislative Chair.
- Coordinate with bill authors’ offices to help provide compelling witnesses for our bill hearings.
- Deliver one sheets or packets to offices just before our bills are voted on if
- Maximize personal contact with legislators through visits from advocates.
- Recruit members to the legislative committee from each local coalition/region.
- Each session, send a thank you to supportive legislators.
- Serve as a resource to media as needed.
B. Strengthen the right to breastfeed.
- Update White Papers, particularly the research citations.
- Contact previous bill sponsor to determine interest in refiling bill and adjust wording as needed.
- Support the bill as outlined in objective 1.
- Continue to build list of nursing in public incidents in Texas. Request written statements from mothers involved in incidents. Compile a list of compelling quotes to provide as written testimony at hearing.
- Support inclusion in the budget a requirement of the Comptroller to inform businesses of the right to breastfeed.
- Re-evaluate action items if necessary after 2017 session.
- If the bill does not pass in 2017, consider working between sessions to pass similar legislation in cities or at least to exclude breastfeeding from public indecency/nudity/lewdness laws where they include breasts.
- Write a position paper on breastfeeding in public at schools. Publish on our website and share with education organizations.
C. Improve worksite lactation support.
- Find sponsors for bill and adjust wording as needed.
- Collect written stories from mothers who are affected by Chapter 619 to provide to legislators. (We may want to coordinate with education organizations.)
- Meet with executive director of Texas Conference of Urban Counties to enlist their support for the bill.
- Support the bill as outlined in objective 1.
- Research and become familiar with existing resources. Develop a stock response offering assistance to mothers and employers who are experiencing difficulties with worksite lactation support. Develop or link to resources on our website.
- Re-evaluate action items if necessary after 2017 session.
D. Increase access to clinical lactation services as recommended by the 2011 Surgeon General’s Report.
- Contact previous bill sponsor. Discuss not filing the licensure bill this session. Consider title protection instead.
- Research title protection as a first step toward IBCLC licensure.
- If it is determined to be a good option, find House and Senate authors for a title protection bill. Assist in developing bill language. Support the bill as outlined in objective 1 and in the ways we are supporting our other bills.
- Create an ad hoc committee to review our licensure bill to provide inclusion, equity, and best practices for eligibility for licensure.
- Seek input and questions from members and advocates in states that have passed licensure. Contact USLCA on how licensure is working in other states. Ask for input from ROSE (Reaching Our Sisters Everywhere) and other targeted minority organizations.
- Revise bill language as needed based on recommendations of the ad hoc committee.
- Find House and Senate authors and co-authors for a 2019 licensure bill.
- Support the 2019 bill as outlined in objective 1 and in the ways that we are supporting our other bills.
- Re-evaluate action steps after 2019 session.
E. Protect, promote, and support the HMBANA Human Milk Banks in Texas.
GOAL 2: Promote a culture supportive and accepting of breastfeeding.
A. Nursing in Public (NIP) incidences.
- Formulate an algorithm response guide (with available tools) that can be utilized by coalition leaders and/or mothers who have recently experienced NIP event.
- Create Task Force to address NIP incidences.
B. Airport Project.
- Identify every airport within established coalition regions without adequate facilities available for traveling lactating women.
- Target coalition leaders within these regions with the resources and strategies necessary to facilitate envisioned change.
- Create Task Force to create suggestions for local coalitions to implement.
C. Childcare Center Project.
- Collaborate with DSHS to disseminate information about daycare training modules to local coalitions in order to raise awareness, interest, and enthusiasm.
- Prepare a fact guide for mothers about talking with daycare facilities about breastfeeding.
- Create Task Force to evaluate need for written materials, conference presence by TXBC, and to work with Legislative Committee for possible legal requirements to protect breastfeeding and breast milk feeding.
D. Increase diversity and equity in partnerships.
- Create and maintain a diversity & equity page on the TXBC website that can serve as a toolbox for other organizations and coalitions.
- Create and maintain a diversity & equity e-library/bookstore.
- Include monthly diversity & equity section in the Friday Report.$.
- Increase ethnically diverse photos of breastfeeding professionals and/or clients/mothers on the TXBC website’s main page.
- Actively recruit women/men of color, various ages, religions, cultures for TXBC membership.
- Provide scholarship(s) to diversity students seeking to sit IBLCE exam.
E. Support teachers to provide breast milk to their infants after returning to work.
- Develop materials and strategies for TXBC and local coalitions to use with teachers and schools to comply with Law.
- Work with EEOC and Department of Labor.
F. Develop Breastfeeding-Friendly Physician Program
- Gather input from stakeholders on the best way to implement program
- Design program
- Get buy-in from all affected parties
- Implement program
GOAL 3: Build, link, and ensure access to state and local resources.
A. Maintain electronic and digital presence for communication and education.
- Continue to work on making website function better.
- Reduce costs associated with website where possible, while still keeping it secure.
- Check and update information on a regular basis.
- Friday Report
- Continue to produce weekly Friday Report
- Make sure all members are receiving Friday Report – if they want to receive it.
- Social Media
-increase reach and interaction
-Create member events in a timely manner
-Interact with other breastfeeding organizations, including local coalitions.
-Increase reach and interaction
-Interact with other breastfeeding organizations, including local coalitions
B. Biennial Breastfeeding Summit in even (non-legislative) years.
- Plan Breastfeeding Summit to be held in 2018
- Find location to hold Summit
- Develop draft agenda and possible speakers
- Prepare stakeholder invitation list
GOAL 4: Engage stakeholders in alignment of goals and actions to increase breastfeeding support.
A. Develop and implement a Regional Resource to support local coalitions.
- Develop geographic regions in the state which would serve as resource areas
or TXBC local coalitions.
- Assist each Regional area to elect a regional coordinator to serve as contact person for the local coalitions located within the region.
- Support efforts of the local coalitions to work within their region to address
common goals such as legislative advocacy and educational offerings
- Recruit members
- USDA/WIC will provide funds to finance WIC personnel’s participation
- TXBC should be present/vendor at annual Texas WIC Nutrition Education & Breastfeeding Conference
- Keep TALWD (Texas WIC Directors) apprised of TXBC
- Non-WIC outreach: La Leche League, Mom/baby groups, community groups, Mother-Friendly Employers & Businesses, WIC, daycare directors, city/county government, unions, educational institutions, HCPs (mental health, dental/ENT, surgeons, non-OB/Gyn MDs, pediatricians, lab/ER/Pharmacy, chiropractors, PT/OT/ST, Red Cross, emergency responders, RD/LD, tatoo/piercing artists, homeopathists, those providing essential oils, breast cancer organizations, etc.
- Develop letter templates for membership and partnership invitations.
- Prioritize invitation categories for mailing/emailing.
- Leadership for local coalitions
- Identify & maintain contact with 12 established local bf coalitions
- Assist in formation & local strategic planning
- Consider automatic state & local bf coalition dual membership
C. Actively seek funding which could support a paid staff member.
- Establish taskforce to develop the following:
- Job description
- Candidate criteria and vetting
- Grant writing and funding sources compliant to WHO Code
D. Plan for TXBC attendance at stakeholder conferences and meetings.
- Include TALWD, USLCA 2017 Conference, LLL TX Conferences,
- Create Task Force to investigate conference options, costs.